AIRSCREAM UK's Marketing Code of Ethics
Times change but our commitment remains the same. This Marketing Code of Ethics guide ensures every marketing decision we make are in accordance with our corporate core values to ensure we market our products responsibly and sustainably, to secure the successful growth of our business.
This Marketing Code of Ethics demonstrates our group’s adherence to our commitments, displaying integrity and ethics in our business practices.
As a responsible stakeholder in the vaping industry, we shall uphold these principles in any and all circumstances, as they form the essence of AIRSCREAM’s foundation.
WE ARE GUIDED BY 9 KEY PRINCIPLES IN ACCORDANCE TO OUR CORE VALUES:
Authentic: Be honest about our business in every aspect.
Integrity: Unwavering commitment to responsibility in all that we do.
Resilience: Our abilities to anticipate, respond and adapt to the incremental changes and sudden disruptions in order to achieve business sustainability and growth.
Sincere: Underpinning our business and product portfolio with honesty and integrity.
Creativity: To ensure every creative and innovative efforts to maintain our brand value responsibly to the community.
Reliable: Ensure every flow of our business is conducted in a transparent way.
Entrepreneurial responsibility: to market our products responsibly only to vapers of legal vaping age and adult smokers.
Adaptability: Our Flexibility and competitiveness in handling market challenges.
Modesty: Being unassuming in estimation of one’s abilities.
WHAT WE DO
This Marketing Code of Ethics reflects our commitment to market our products responsibly, in compliance with local culture, practices and law prevailing in the country where the activities will be implemented, by only targeting adult vapers and smokers of and above the legal age in the home country for smoking/vaping activities and providing accurate information.
WHAT ARE OUR MARKETING APPROACHES?
RESPONSIBLE MARKETING PRINCIPLES
AIRSCREAM UK’s products are designed for those of the legal age of vaping and adult smokers as an alternative to cigarettes.
All marketing and communications materials will be carried through narrow marketing channels to prevent unintended exposure to the underaged and non-smokers/vapers.
AIRSCREAM UK conducts all its marketing campaigns and activities in accordance with a strict set of company guidelines. These guidelines ensure that our marketing is clear on the following points:
AIRSCREAM UK’s products contain nicotine and are intended only for adult vapers and smokers of legal vaping/smoking age.
Our products are not appropriate or intended for those under the legal age.
Our products are not intended for those who have never smoked or vaped before.
We do not feature images or situations intended for an underage audience. This means not using cartoons, caricatures, or other designs aimed at attracting minors.